Many of you may be wondering what are the advantages and disadvantages of linking Facebook and Instagram.
Facebook and Instagram are operated by the same parent. Therefore, linking them will increase the number of functions that can be used, and you will be able to operate Facebook and Instagram efficiently.
However, because it is convenient, there are some things that you should be aware of.
What you can do with Facebook and Instagram integration
By linking Facebook and Instagram, you will be able to do the following.
You can share posts at the same time
Feed posts or stories posted on Instagram can be automatically posted on Facebook.
You can also select specific posts to share to Facebook at the same time. We’ll show you how to share posts at the same time later.
Creator Studio can be used
You will be able to use a service called “Creator Studio” provided by Facebook. You can manage Facebook and Instagram scheduled posts, data analysis, advertisement placement, etc. from a PC all at once.
You can use Shop Now, a shopping function on Instagram
Shop Now is a shopping function that allows you to tag the products in the image posted on Instagram with the price and product name.
When the user taps it, the product information is displayed. If the user wishes, they can transition to an external site and purchase products there. With Shop Now, you can encourage Instagram users to buy your products.
Things to be aware of when linking Facebook and Instagram
As one of the benefits of linking Facebook and Instagram, we introduced the simultaneous sharing of posts earlier. Simultaneous sharing of posts has the advantage of reducing the time it takes to post, but it also has disadvantages.
The age groups and interests of users differ between Facebook and Instagram. Facebook users don’t necessarily like what you post on Instagram.
When posting at the same time, we recommend that you consider whether the content will be liked by both Facebook and Instagram users before posting.
Read Also: Why Instagram Insights Are Not Showing Up And How To Fix Them
How to connect Facebook and Instagram
There are three ways to connect Facebook and Instagram, all of which are easy to do.
Linking from the Instagram app
- Log in to the Instagram app and display the profile screen.
- Open the menu at the top right of the screen and tap Settings → Account .
- Select Linked Accounts to display a list of apps and services that can be linked.
- Tap Facebook → Link → Start sharing on Facebook → Continue .
- Open this page “on Facebook”? is displayed, tap Open .
- Transition to the Facebook login screen.
Log in with the Facebook account information that is the administrator of the Facebook page you want to link.
Linking from the Instagram app
If you have switched your Instagram account to a business account, you can also link it by following the steps below.
- Log in to the Instagram app and display the profile screen.
- Tap Edit profile → Business information → Page .
- Select and tap the Facebook page you want to link.
Connect from Facebook
If you want to link from Facebook, do it from the browser.
- Let’s display the Manage page screen of the Facebook page.
- Select Page settings → Instagram.
- Select Link Account and log in with the Instagram account you want to link.
How to share Facebook and Instagram posts at the same time
We will show you how to share all Instagram posts to Facebook at the same time and how to share only selected posts to Facebook at the same time.
How to share all at once
- Log in to Instagram, display the profile screen, and open the menu in the upper right.
- Select Settings → Accounts → Linked Accounts → Facebook.
- Share story on Facebook and Share post on Facebook items will be displayed.
If you turn on Share Stories on Facebook, every story you post on Instagram will automatically be posted on Facebook as well.
If you turn on Share Posts on Facebook, all feed posts you post to Instagram will automatically be shared to Facebook at the same time.
How to share selected posts simultaneously
What users want on Facebook and Instagram doesn’t always match. If you keep posting the same thing, you run the risk of losing followers because of it. By posting only selected Instagram posts to Facebook, it has the effect of preventing followers from leaving.
Let’s turn off the following two items that came out earlier.
▪Share stories on Facebook
▪Share posts on Facebook
If you want to share selected feed posts to Facebook at the same time, follow the steps below. Turn on Facebook on the New Post screen of your feed post, then select Share in the top right.
Now, let me show you how to share selected Instagram story posts to Facebook at the same time.
- First, post your story on Instagram.
- Tap the Facebook icon displayed near the center of the bottom of the screen.
- If you tap Share only this time , only that post will be automatically posted to Facebook.
Summary
There are many benefits to be gained by linking Facebook and Instagram. If you keep posting the same thing, there is also a disadvantage that your followers will leave.
This disadvantage can be overcome by sharing only selected posts to Facebook at the same time using the method introduced this time.
Until the end Thank you for reading.
